We use cumin to impart an earthy, nutty, and slightly smoky flavor in our food, from our adobo marinade, to our beans and hot salsa. It all starts with whole seeds (no extracts, no added flavors) that are roasted before we grind them in-house using equipment designed for coffee—a technique our founder Steve Ells perfected after trying out a typical roaster that just wasn’t quite roasty enough. A little nutty in a literal sense perhaps, but totally delicious.